Pick n Pay has launched a special pensioners shopping hour every Wednesday for shoppers over 65 but left pensioner Josephs tearful and others upset.

Listen to Josephs speak Courtney Africa from the African News Agency

The retailer was to open all its supermarkets and hypermarkets an hour earlier every Wednesday for elderly customers to shop for their groceries and essentials.

The initiative, which starts on Wednesday 18 March, will be open exclusively for customers over the age of 65 years from 7 – 8am.

All Smart Shoppers over the age of 60 will also earn double points in-store every Wednesday, Pick n Pay said in a statement.

Retailers in other parts of the world have introduced ‘elderly hour’ to help protect older shoppers who are more vulnerable to Covid-19.

This move also means that pensioners can beat panic-buyers who are frantically clearing the shelves of food and other essential supplies.